We all want to market our services or potential businesses on Social Networks. However, unless we really look deep into the data and analyze that data, there is a huge chance that our marketing efforts will be unsuccessful. I would like to start a series of post on the data behind social networks and start off looking at statistics on Pinterest and why it can be really beneficial for your business.
Let’s start off with why Pinterest? Well looking at the data below you can see that 69% of Pinterest consumers have found an item they have bought or wanted to buy. This is compared to only 40% from Facebook. This means your efforts on Pinterest would be more rewarded than doing the same amount of effort on Facebook.