Mark Swist - Online Public Relations Houston

The bounce rate is the % of visits where visitors only saw one page. Which means they came to your site, saw one page and then moved away and never came back - at least not withing the 30 minutes limit used to decide a given visitor is making a 'new' visit.This will always happen, but of course you probably want that % to be as small as possible, and like other metrics, significant changes should be monitored and acted upon.You will probably need more detailed data to be able to act in case there is a sudden surge in bounces. You may for instance want to find out if specific pages are causing the rate increase, so as to be able to adjust its content to visitors interest."