Author: Mark Swist
Date: March 14, 2012
Facebook and Business goes hand to hand like Bonnie and Clyde. The ability to effectively use social networks like Facebook, Linkedin, and Twitter will better help your company succeed. Why is integrating these social networks important to the future of your business? Because all your customers are on them! Facebook is the future and there is nothing we can do about. Every new device, app, or website has incorporated a Facebook like button or some type of twitter integration.
Let’s take a look at some data and see how it can help your business.
1. Make Sure you post on Wednesday
Data collected from Buddy Media, shows that people used Facebook on Wednesday 8% higher than they would on any other day? Why? Who knows, and who cares, just make sure you post status updates, images, or links on Wednesday
2. Save your good stuff until after 8p.m.
Facebook use is 17% less from 8 a.m. to 7 p.m. This means when you have some really entertaining things to share, make sure you wait until after 8 p.m.
3. Don’t Spam people’s News Feed
Companies that marketed 3 or more times a day had over 24% lower like rates and 40% lower comment rates. Putting it all together, they had a 30% less attention from their audience.
4. Keep it Short and Sweet
Companies that had fewer than 80 characters had over a 65% increase in engagement from their audience
5. Keep asking Questions
Updates with “questions” doubled the amount of comments than the updates that didn’t have questions.
6. Learn how to Post sales
Using the phrase “$ off” and “coupon” got the highest rating for engagement. Post that used the phrase “Sale” and “% off” got the lowest. What does that tell you? Stop using the later.
7. Avoid Complicated Wall Post
Take a look at the chart, simple status updates received the most likes and comments from facebook fans. After that, the single photo seems to work the best. Posting albums, links, and etc seems to drop off very fast. Incorporate what you need into one photo, or one status.